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Bringing successful guest entrepreneurs and small business owners to discuss their challenges and fears through the financial/accounting prism, and how they overcame them. What makes an entrepreneur successful? Tune in to find out!

Oct 4, 2017

In this episode of Piece of the Pai, we are focusing on successful social media influencer and athlete, Asheton Brown, founder of her personal brand Smasheton. Asheton aims at empowering humans through movement. With over 27,000 followers on Instagram, Asheton is certainly an influencer.


  • Asheton speaks about her background being completely different, by being a Political Science major and wanting to go to Law School
  • She talks about always wanting to help other kids and empower others and that feeling starting at a young age
  • She got back into running and athletics, but did not know that this passion would turn into her business
  • An eating disorder blog kick-started her following and saw the impact it made on others so she wanted to continue to help other through her healthy lifestyle
  • She talks about how hard it is to get sponsorships and how she organically grew
  • Asheton states that she has created a niche as a runner and has been a big influencer in the running world
  • She talks about how to be selective in picking sponsorships, which is Quality over Quantity
  • How does she differentiate herself in a world where everybody wants to be an influencer
  • She talks about the challenge of communicating her value to potential sponsors
  • She talks about being her own agent and how she does everything herself but hopes to get to a day where she is just purely creative
  • Her dream is to be a professional athlete
  • She talks about the health challenges over the years she has had to overcome